There has been a great deal of press over a new study released this month by the National Bureau of Economic Research claiming that a US ban on fast food advertisements during children's TV time would reduce the number of overweight children. According to the study, it would reduce childhood obesity by:
But I want to say, whether the government bans fast food ads (which given policy, lobbyist etc would take a while to occur, if ever!) we parents really need to realize that WE are the biggest food commercial a child sees everyday.
Yes, we are marketing our food/nutrition ideas consciously or unconsciously to our children. So, I ask you, "What type of commercial are you being for your child?"
Are you a commercial about the fun of healthy eating and being active?
Are you a commercial about how busy the day is so let's grab something quick and easy, like fast food?
Are you a commercial that says, "Eat your vegetables! or I will be very mad"?
Are you a commercial that says, "Try some, see, mmmm, it tastes so good"?
I could go on and on. The reality is you are probably a combination of a variety of messages, some positive and some, well, not so positive.
My point is to that Parents, You are the Commercial that plays constantly at all hours of the day to your child. You send the biggest message and have the most influence.
And the great news, you can edit your commercial right now.