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Superbowl commercials don't promote healthy eating to kids

Posted on Feb 08, 2010 by Maggie LaBarbera
 

I was one of over 100 million people watching the Superbowl!  Superbowl is not only known for the exciting AFC vs NFC championship game but it is also well known for its unique commercials.

In fact, the commercials are one of the highlights that people actually look for and judge for uniqueness and cleverness!  So I also watched these commercials, but for a slightly different reason.

We know that among those 100 million + viewers are  a great deal of children.  It is estimated that over 17 million children watch the Super Bowl every year.

What type of commercials are being marketed during the superbowl? What food marketing are kids seeing during the Superbowl? What are the most clever, well viewed  and appealing commercials being shown to kids?

Well, here is what we promoted to children:  beer, cars and fast foods among the most popular commercials

Did you notice there wasn't one healthy food commercial?  If we really want to make a difference in children's mind, we have to change our priorities.  Isn't there room for even one healthy foods commercial?

It's clear that you can't rely on the media to help promote healthy eating to  kids.  But parents, you are still the most powerful advertisement.  Your food choices and attitudes about healthy eating will still have a very big impact on your child's choices and habits.

So use these special occasions, family gatherings and holiday events to promote fun and healthy eating to kids.  With a little imagination, it can be a lot of fun to eat healthy!

Super Bowl 2010 Ads:

  • Anheuser-Busch InBev (Biggest Super Bowl Advertiser with 5min. of beer ads)
  • Bud Light Super Bowl Commercial 2010 Light House
  • Michelob ULTRA Super Bowl Commercial 2010 Little Bumps (Lance Armstrong)
  • Audi Super Bowl Commercial 2010
  • Boost Mobile Super Bowl Commercial 2010
  • Bridgestone Super Bowl Commercials 2010
  • CareerBuilder Super Bowl Commercial 2010
  • Cars.com Super Bowl Commercial 2010
  • Census Super Bowl Commercial 2010
  • Coca-Cola Super Bowl Commercials 2010
  • Denny's Super Bowl Commercial 2010
  • Diamond Foods Pop Secret Super Bowl Commercial 2010
  • Dockers Super Bowl Commercial 2010
  • Dodge Super Bowl Commercial 2010
  • Doritos Super Bowl Commercials 2010
  • Dove Super Bowl Commercial 2010
  • Dr Pepper Super Bowl Commercial 2010
  • EA Super Bowl Commercial 2010
  • E-Trade Super Bowl Commercial 2010
  • Flo TV Super Bowl Commercial 2010
  • Focus On The Family Super Bowl Commercial 2010
  • GoDaddy Super Bowl Commercial 2010
  • Google Super Bowl Commercial 2010
  • HomeAway Super Bowl Commercial 2010
  • Honda Super Bowl Commercial 2010
  • Hyundai Super Bowl Commercial 2010
  • Intel Super Bowl Commercial 2010
  • kgb Super Bowl Commercial 2010
  • Kia Super Bowl Commercial 2010
  • Miller High Life Super Bowl Commercial 2010
  • Monster Super Bowl Commercial 2010
  • Motorola Super Bowl Commercial 2010
  • Paramount Pictures Movie Super Bowl 2010 Ads
  • Snickers Super Bowl Commercial 2010
  • Taco Bell Super Bowl Commercial 2010
  • Teleflora Super Bowl Commercial 2010
  • Universal Pictures Movie Super bowl 2010 Ads
  • Universal Orlando Harry Potter Super Bowl Commercial 2010
  • Vizio Super Bowl Commercial 2010
  • Volkswagen Super Bowl Commercial 2010
  • Walt Disney Pictures Movie Super Bowl 2010 AdsIsn't there room for even one healthy foods commercial? Share your comments below!
Resources for fun healthy eating for kids:

Healthy foods kids' nutrition games -fun games that teach kids about healthy eating

Family tips sheets -printable nutrition tip sheets for parents

Fun kids healthy eating stories and activities -Chef Solus and the Nutrition Explorers teach kids about nutrition with fun stories and activities

Parents' colorful healthy eating tools- Interactive online tools for parents- BMI calculator, meal planners, food label reader and more!

 

 

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